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Issues like pain, shame, and fears around leaks all contribute to this worrying statistic. Our goal is to give young women more period positivity by breaking taboos, sharing our menstrual health knowledge, and offering them a discreet, comfortable period care option they can use every day of their cycle.
Whether you’re a new mum or navigating menopause, we know that staying active is key to improving pelvic floor health. We created our knickers to give women experiencing bladder issues the confidence to keep moving, seek support, and not give up the sports they love.
…and yet many elite sportspeople are still embarrassed to talk to their coaches about their menstrual cycle and pelvic floor health. As the official partner of sports teams including England Netball and Scottish Hockey, we’re working to break down the stigma in sports and provide game-changing underwear for athletes at all levels.
Active mum Kelly Newton designed her first pair of knickers after struggling with bladder leaks on the hockey pitch and almost giving up sport altogether. Kelly launched the business in 2019 with Coni Longden-Jefferson, who came on board after finding Kelly’s designs were the answer to her plastic-free period prayers.
OUR JOURNEY
Mum of 2 Kelly Newton is struggling with little bladder leaks, brought on by childbirth and early menopause.
Kelly starts to research leak-proof underwear and finds that everything on the market is bulky, unattractive and no good for playing sports in.
Kelly designs her first pair of VPL-free-, leak-proof knickers and launches her underwear range with the help of co-founder Coni Longden-Jefferson.
Launch online at Decathlon, Mountain Warehouse & Superdrug and are named Best Underwear by Women’s Running Magazine!
We launch our medium absorbency Susie Knicker, which goes on to become our award-winning bestseller!
Huge rebrand and the NIXI Body you know today is born!
Win Boots competition for menopause products and launch on Boots Online and in QVC!
NIXI becomes the official partner of Scottish Hockey. Launch on Up & Running and in running stores nationwide. We also win Women’s Running Magazine’s Best Period Underwear for the third year in a row!
Become the official underwear of England Netball and England Futsal!